Marketing Automation Software

Compare RICH CRM with vTiger


We all know that success hinges on trust that your software will be stable, reliable, and will grow with you.  You want to have the confidence that your marketing software can impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.


RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. RICH CRM helps you set up automation for your entire business. A RICH CRM account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your RICH CRM account includes project management, CRM, event management, website analytics and more.

vTiger is a very cheap and basic software used for managing contacts and leads. There is no marketing or automation that can occur as part of their CRM, and you would need to purchase other software to integrate things like SMS, social, email, sign up forms with auto responders, etc. Unfortunately, the lack of features does not make up for the easy-to-use user interface - which is actually quite easy and basic.

Feature RICH CRM vTiger
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None
Price (based on 5,000 contacts) $149/month $12/month/user
Free Trial 30 days 15 days
Monthly Emails Unlimited Included but only in form of drip campaigns or automated emails
Users Unlimited $12/month/user
Customer Relationship Management (CRM) Included Included but very basic in that it does not integrate all features and misses many key features (such as social media, lead scoring, automation, and more)
Lead / Opportunity Management and Tracking Included Included
Lead Scoring Included Not Available
Predictive Analytics Included Not Available
Realtime Alerts Included Not Available
Realtime Social Collaboration Included Not Available
Email Targeting Included Included but only in form of drip campaigns or automated emails
Email Tracking Included Not Available
Email Templates Included Not Available
Surveys Included Not Available
Media File Sharing & Storage Included Included with 5gb
Event Registration Included Not Available
Project Management Included Not Available
Accounting / Financials Included Included but only invoicing, quotes, and opportunities
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Not Available
Website Tracking with Campaign Filtering Included, and with CRM Integration Not Available
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Not Available
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Not Available
Blogging Tools Included Not Available
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Mobile App Included Included but costs $20 to implement

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