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Contact Relationship Management

Compare RICH CRM with Salesforce

Salesforce is the largest provider of cloud-based CRM, and we here at RICH CRM recognize that there are many companies out there that have an existing infrastructure built around it.  RICH CRM is different in that Salesforce provides ONLY CRM, while a RICH CRM account includes Intelligent CRM, marketing automation tools, lead scoring, predictive analytics, websites, web analytics, project management, and much more.  The beauty of RICH CRM is that we can either work as a complete business operating system, or in tandem with another CRM like Salesforce.


The ability to track leads and convert them into customers is critical to the growth of your business. Your sales team needs a place to keep notes, share information and record conversations in order to close the sale. Using a CRM system to manage customer and potential customer relationships not only helps you close deals quickly, but also enables your business to stay on top of feedback as well as emerging trends.  RICH CRM automatically keeps all of these elements in sync with all of your sales, marketing and operations.


RICH CRM's Intelligent CRM solution is untouched when it comes to functionality and price. RICH CRM doesn't charge you additional fees to add more users. Unlimited users, unlimited monthly emails, with substantially lower prices are a few of the perks that make RICH CRM the perfect companion to Salesforce - and no certified trainer needed! In addition to CRM, your RICH CRM account includes email marketing, project management, event management, website analytics and more.


If you already have a commitment to Salesforce, we have a solution for you.  You can always connect Salesforce to RICH CRM and use RICH CRM for our marketing automation tools.  You want to leverage your existing CRM, and we're here for you.  We can help import relevant data into your RICH CRM account, usually bringing your Salesforce campaigns into RICH CRM as groups.

Feature RICH CRM Salesforce
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None but there are expensive packages available to help with account setup
Price (based on "enterprise" solution) $129/month $125/month
Free Trial 30 days Not Available
Monthly Emails Unlimited Limited, can only send in batches to under 500 contacts
Users Unlimited 1 (Additional users cost $125/month each)
Customer Relationship Management (CRM) Included Included
Lead / Opportunity Management and Tracking Included Included
Lead Scoring Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc) App Required
Predictive Analytics Included App Required with significant investment and design
Realtime Alerts Included App Required
Realtime Social Collaboration Included App Required
Email Targeting Included App Required
Email Tracking Included App Required
Email Templates Included App Required
Surveys Included App Required
Media File Sharing & Storage Included Included with Chatter
Event Registration Included App Required
Project Management Included App Required
Accounting / Financials Included App Required
Ticketing System Included App Required
Public & Private Wiki Tools Included App Required
Integrated Social Media Manager Included App Required
Website Tracking with Campaign Filtering Included, and with CRM Integration App Required
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools App Required
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration App Required
Blogging Tools Included Not Available
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

App Required

Rank in independent Red Pill email marketing study #1 Did not qualify
Rank on independent website 4.9/5.0 overall score in CRM and Marketing Automation

3.7/5.0 overall score

You may also want to check out this independent comparison between RICH CRM and Salesforce, powered by

We are happy to offer our Complete CRM as a comprehensive sales and marketing system, or in tandem with Salesforce.  You pick the solution that works best for you!

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