Marketing Automation Software

Compare RICH CRM with Pardot

Pardot provides a marketing automation solution, and they are owned by Exact Target, who is also owned by Salesforce.  All of these software systems act independently and have no plans for a tight integration.  This means each piece of the puzzle will have to be purchased separately and integrated by someone (you), a problem that RICH CRM effectively solves with our Complete CRM and marketing automation solution.


We all know that success hinges on more than just trust in the longevity of a software provider.  You want to have the confidence that your marketing software can impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible, right now.

RICH CRM's email marketing platform has been around since the beginning.  Our editor is stable and easy to use.  Plus, our marketing automation tools integrate with just a click.  Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use RICH CRM - and are all included with every account. With RICH CRM, you don't need to invest in a third party CRM package.  


RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 90% of Pardot's subscription rate, RICH CRM helps you set it and forget it. With RICH CRM, you get all of the features you need for one low monthly price. In addition to email marketing, your RICH CRM account includes project management, CRM, event management, website analytics and more.

Feature RICH CRM Pardot
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) Annual contract required
Price (based on 5,000 contacts) $149/month $2,000/month
Free Trial 30 days Not Available
Monthly Emails Unlimited Unlimited
Users Unlimited Not Available
Customer Relationship Management (CRM) Included Not Available (plugin required)
Lead / Opportunity Management and Tracking Included Included, requires extra CRM integration, limited to only 100 custom fields
Lead Scoring Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc) Included, requires extra CRM integration
Predictive Analytics Included Not Available
Realtime Alerts Included Limited, requires extra CRM integration
Realtime Social Collaboration Included Not Available
Email Targeting Included Included, requires extra CRM integration
Email Tracking Included Included
Email Templates Included Included but with limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Included, but limited tracking
Event Registration Included Not Available
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included, but limited scope and integration
Website Tracking with Campaign Filtering Included, and with CRM Integration Included, but limited CRM integration
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included, but can't be personalized
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Included, limited CRM integration
Blogging Tools Included Included, but not personalized to webpage visitors
CRM Workflows Included Included, limited CRM integration
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Rank in independent Red Pill email marketing study #1 Did not qualify
Rank on independent website 4.9/5.0 overall score in CRM and Marketing Automation

3.3/5.0 overall score


Don't put up with paying too much for software when you don't have to!  That's not a typo up there - Pardot really is that expensive, and don't forget you need to pay for your CRM on top of it.

And you don't have to just believe us - take a look at this independent comparison, powered by

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