Marketing Automation Software

Compare RICH CRM with MailChimp


We all know that success hinges on trust that your software will be stable, reliable, and will grow with you.  You want to have the confidence that your marketing software can impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.


RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. RICH CRM helps you set up automation for your entire business. A RICH CRM account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your RICH CRM account includes project management, CRM, event management, website analytics and more.

MailChimp offers great tools for sending email campaigns, but it does not offer a full suite of sales and marketing tools. With your RICH CRM CRM, you will always have the most up-to-date information on your users, and the tools to do so.

Feature RICH CRM MailChimp
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None
Price (based on 5,000 contacts) $149/month $75/month
Free Trial 30 days Free under 2,000 contacts and only allows sends to 12k emails per month
Monthly Emails Unlimited Unlimited unless your account is on the free account, then it limits you to 12k per month
Users Unlimited Not Available
Customer Relationship Management (CRM) Included Not Available
Lead / Opportunity Management and Tracking Included Not Available
Lead Scoring Included Not Available
Predictive Analytics Included Not Available
Realtime Alerts Included Not Available
Realtime Social Collaboration Included Not Available
Email Targeting Included Included but basic and built on pre-defined lists
Email Tracking Included Included but no CRM data stored and only available in report format
Email Templates Included Included
Surveys Included Not Available unless done through third party integration
Media File Sharing & Storage Included Not Available unless done through third party integration and at 10mb
Event Registration Included Not Available unless done through third party integration, Eventbrite
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included but only integrates with Facebook and Twitter
Website Tracking with Campaign Filtering Included, and with CRM Integration Not Available
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Not Available
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Not Available
Blogging Tools Included Not Available
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Mobile App Included Included

We'll help you switch - FREE!

Sign up for a trial account and see for yourself how RICH CRM can help your business!

    Live Demo

    Already have an account? Click here to login.

    See how Rich CRM can help you!

    Some of our clients:

    Connect with us:  Facebook LinkedIn Twitter Google+ Pinterest