Marketing Automation Software

Compare RICH CRM with Hubspot

Hubspot provides marketing automation software, and they have the investor-driven funding to generate a lot of awareness for their business.  CRM is not included.


We all know that success hinges on trust that your software will be stable, reliable, and will grow with you.  You want to have the confidence that your marketing software will impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible, right now.

Hubspot is good software, if you have the time and money to manage an integration with your CRM.  They have a few good integration points, but only address a small portion of your sales and marketing efforts.  RICH CRM's approach to automating your business is holistic - we help you manage sales, marketing, and operations, and because we include Intelligent CRM, you never have to worry about any APIs or investing in multiple vendors. Hubspot also does not have any tools for managing events, projects, knowledge bases, support ticketing, opportunities, or predictive analytics.  In short, while it does a few things well, it's an incomplete solution.


RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 90% of Hubspot's astronomical price tag (and over 95% total cost of ownership), RICH CRM helps you set up automation for your entire business. A RICH CRM account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your RICH CRM account includes project management, CRM, event management, website analytics and more.

Feature RICH CRM Hubspot Enterprise
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) $2,000 plus annual contract required
Price (based on 5,000 contacts) $149/month $1,500/month
Free Trial 30 days Not Available
Monthly Emails Unlimited Unlimited
Users Unlimited 1 Maximum (does not support multiple users)
Customer Relationship Management (CRM) Included Not Available
Lead / Opportunity Management and Tracking Included Included, requires extra CRM integration
Lead Scoring Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc) Included, requires extra CRM integration
Predictive Analytics Included Not Available
Realtime Alerts Included Limited (only webpage visits), requires CRM integration
Realtime Social Collaboration Included Not Available
Email Targeting Included Included, requires extra CRM integration
Email Tracking Included Included
Email Templates Included Included but with limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Included, but no tracking for generated links and link library
Event Registration Included Not Available
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included, but limited scope and integration
Website Tracking with Campaign Filtering Included, and with CRM Integration Included, but limited CRM integration
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included, but can't be personalized and migrating your website is $10/page
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Included, limited CRM integration
Blogging Tools Included Included, but not personalized to webpage visitors
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Rank in independent Red Pill email marketing study #1 Did not qualify
Rank on independent website 4.9/5.0 overall score in CRM and Marketing Automation

3.5/5.0 overall score

Don't put up with paying too much for software when you don't have to!  That's not a typo up there - Hubspot really is that expensive, and don't forget you need to pay for your CRM on top of it.

And you don't have to just believe us - take a look at this independent comparison, powered by

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