Marketing Automation Software

Compare RICH CRM with Highrise


We all know that success hinges on trust that your software will be stable, reliable, and will grow with you.  You want to have the confidence that your marketing software can impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.


RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. RICH CRM helps you set up automation for your entire business. A RICH CRM account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your RICH CRM account includes project management, CRM, event management, website analytics and more.

Highrise is a web based CRM that requires a number of different software integrations to sync all of your efforts. For example, Basecamp (click here for this comparison) is their project management software sold separately, but needed if you want a project manager. You have to purchase their entire suite of tools to run all features necessary for your marketing, CRM, emailing, projects, and much more. The costs add up quickly!

Feature RICH CRM Highrise
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None
Price (based on 5,000 contacts) $149/month $24/month
Free Trial 30 days 30 days
Monthly Emails Unlimited Not Available need other integration for sending emails
Users Unlimited 6 users
Customer Relationship Management (CRM) Included Included but very limited, you must invest in other integrations to sync all of your efforts 
Lead / Opportunity Management and Tracking Included Included but limited and known as "deals"
Lead Scoring Included Not Available
Predictive Analytics Included Not Available
Realtime Alerts Included Not Available
Realtime Social Collaboration Included Not Available
Email Targeting Included Not Available
Email Tracking Included Not Available
Email Templates Included Not Available
Surveys Included Not Available
Media File Sharing & Storage Included Included with 5gb
Event Registration Included Not Available, you need Basecamp for this
Project Management Included Not Available, you need Basecamp for this
Accounting / Financials Included Included but only includes invoices
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Not Available
Website Tracking with Campaign Filtering Included, and with CRM Integration Not Available
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Not Available
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Not Available
Blogging Tools Included Not Available
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Mobile App Included Included

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