Marketing Automation Software

Compare RICH CRM with Act-On

CRM + MARKETING AUTOMATION = EASY

We all know that success hinges on trust that your software will be stable, reliable, and will grow with you.  You want to have the confidence that your marketing software can impact your top and bottom line.  You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.

DON'T PAY MORE THAN YOU HAVE TO

RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. RICH CRM helps you set up automation for your entire business. A RICH CRM account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your RICH CRM account includes project management, CRM, event management, website analytics and more.

Act-On has good lead scoring, marketing automation and opportunity management, but unfortunately it has no core CRM that ties everything together. The price of the software is also very high considering you would still need to invest in a third-party CRM for your set up. The software itself is also missing a few key features that are important to every small and mid-size business, such as a more complete social media marketing feature, e-commerce tools, a CRM, a mobile app, and others. 

Feature RICH CRM Act-On
Setup Fee $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) None
Price (based on 5,000 contacts) $149/month Starts at $500/month
Free Trial 30 days 14 days
Monthly Emails Unlimited Unlimited
Users Unlimited Not Available
Customer Relationship Management (CRM) Included Not Available, needs a third party integration
Lead / Opportunity Management and Tracking Included Included and the primary focus of the software
Lead Scoring Included Included
Predictive Analytics Included Not Available
Realtime Alerts Included Included but very limited and no automation can occur based on actions taken by users
Realtime Social Collaboration Included Not Available
Email Targeting Included Included
Email Tracking Included Included
Email Templates Included Included but with a very basic builder and limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Included
Event Registration Included Included but does not tie into CRM and is very basic with no registration options
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Included but focuses primarily on Twitter, little to no focus on other social media
Website Tracking with Campaign Filtering Included, and with CRM Integration Included
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Included but does not include e-commerce
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Included
Blogging Tools Included Not Available
CRM Workflows Included Not Available
Booking Calendar Included Not Available
Contact Research Included Not Available
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

Mobile App Included Not Available
     

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